Brand Affair is an award winning sponsorship & partnership marketing consultancy. At the heart of the agency is a desire to provide the highest quality impartial work. We see too much conflict of interest within the sponsorship industry filled by people who ‘like sport’ or are ‘music lovers’ rather than those who have the ability to make a genuine difference to a business’s objectives.
Whilst the foundation of the agency is rooted in the sponsorship industry, we also have extensive expertise in global strategy development and brand management; we understand that sponsorships and partnerships must deliver against the bottom line.
We provide consultancy on how to embark on the sponsorship process incorporating evaluation of the brand’s objectives and assessment on how sponsorship can positively impact on these key measures. Once the strategy has been developed we provide advice on sponsorships available within the marketplace and assist in the acquisition or property creation at the most competitive rights fee levels.
Due to our vast experience in working with many of the world’s leading rights holders we assist brands to drive the greatest value out of their relationships. We also provide strategic and creative consultancy on how brands can maximise the benefit of their activation. Finally, we create measurable metrics to track the effectiveness of the sponsorship and provide the invaluable insight required to embark on the next phase of the strategic planning process.