With the recent announcement of the ECB’s 100 ball tournament, this blog examines the reasons of why they’re looking to invent a new format and the lessons for other sports. The last time live cricket was available on a free to air broadcast platform was 2005 when Channel 4 lost the rights to Sky. There
"Brand Affair provide invaluable advice and absolute clarity to drive our strategic process ensuring that our sponsorship platforms continue to successfully deliver for the business."
Lucas Bergmans, Head of Brand – Aviva
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Jane Jones – Marketing Director, Fuller Smith & Turner
Brand Affair, founded in 2013, is an award winning, independent platform neutral sponsorship and partnership marketing consultancy. We have vast experience across numerous business categories and sponsorship territories. First and foremost, we have a passion for the power of sponsorship. We believe that, when executed correctly, harnessing consumer passion points through sponsorship becomes one of the most effective marketing disciplines.
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Mainstream sport, as a leisure activity, is under increasing pressure on engagement levels due to two primary issues, competition for leisure time and increased financial barriers. As a result, governing bodies need to find more creative ways to attract and interact with their audiences to future-proof themselves. This blog investigates a developing trend which has
As we begin 2018 we have outlined our top six predictions for the sponsorship industry over the next 12 months. 1. Ambush brands will unsuccessfully clutter the World Cup Too many brands will jump on the World Cup bandwagon, trying to capitalise on the year’s biggest sporting event. A lot of money will be wasted