As Guinness are unveiled as the new 6 Nations title sponsor, we analyse whether this will be an effective sponsorship. On the surface, this is a great deal for Diageo, if the rights fee reports of £6m are correct. Whilst it is likely that this reduced price will only be applicable for the first year,
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Rod Street – Chief Executive, Great British Racing
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Lucas Bergmans – Head of Brand, Aviva
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Jane Jones – Marketing Director, Fuller Smith & Turner
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This week Burger King announced a promotion on Russian social media offering women 3 million roubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by footballers competing in the World Cup. This is an horrific own goal both strategically and morally. Burger King has not realised that sponsorship ambush marketing only ever
With the recent announcement of the ECB’s 100 ball tournament, this blog examines the reasons of why they’re looking to invent a new format and the lessons for other sports. The last time live cricket was available on a free to air broadcast platform was 2005 when Channel 4 lost the rights to Sky. There