Brand Affair

Brand Affair

  • "Brand Affair’s single minded approach has provided us with the understanding and insights to strengthen our sponsorship proposition. Their clarity of thought is driving our strategy to generate greater value for our partners and fans alike."
  • "Brand Affair provide invaluable advice and absolute clarity to drive our strategic process ensuring that our sponsorship platforms continue to successfully deliver for the business."
  • "If you’re looking to develop a highly effective strategic plan and deliver it to an exceptional level, look no further than Brand Affair."

Agency offering

Brand Affair, founded in 2013, is an award winning, independent platform neutral sponsorship and partnership marketing consultancy. We have vast experience across numerous business categories and sponsorship territories. First and foremost, we have a passion for the power of sponsorship. We believe that, when executed correctly, harnessing consumer passion points through sponsorship becomes one of the most effective marketing disciplines.

Our services include:

Strategy Creation

Rights Acquisition

Event Delivery & Activation

Evaluation

Our Clients

Blog/News

Burger King scores first own goal at 2018 FIFA World Cup

This week Burger King announced a promotion on Russian social media offering women 3 million roubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by footballers competing in the World Cup. This is an horrific own goal both strategically and morally. Burger King has not realised that sponsorship ambush marketing only ever

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Rights holders must embrace fantertainment

Mainstream sport, as a leisure activity, is under increasing pressure on engagement levels due to two primary issues, competition for leisure time and increased financial barriers. As a result, governing bodies need to find more creative ways to attract and interact with their audiences to future-proof themselves. This blog investigates a developing trend which has

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