Are you a sports lover – if so, here are a few sports trivia questions to start you off; In 2017, 4 of the 10 most attended sporting events in the UK are all in the same sport – which sport is that? Cricket? Rugby Union? Athletics? Other? Which sport is the 2nd most attended
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Brand Affair, founded in 2013, is an award winning, independent platform neutral sponsorship and partnership marketing consultancy. We have vast experience across numerous business categories and sponsorship territories. First and foremost, we have a passion for the power of sponsorship. We believe that, when executed correctly, harnessing consumer passion points through sponsorship becomes one of the most effective marketing disciplines.
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As the Six Nations comes to a close, this blog compares the Guinness’ activation to Coca Cola’s Premier League campaign as they are both new, similarly positioned, sponsorship campaigns. The two brands both have significant heritage within their respective territories, yet they are both using fan’s passion as a vehicle to drive awareness of
A year ago, we predicted the key trends in the 2018 sponsorship landscape (http://brand-affair.co.uk/2018/01/18/new-year-new-predictions/). This month’s blog looks at how accurate our predictions were. Ambush brands will unsuccessfully clutter the World Cup One brand opitimised this; Burger King. They announced a promotion on Russian social media offering women 3 million roubles ($47,000) and a lifetime supply