Brand Affair

"Brand Affair’s single minded approach has provided us with the understanding and insights to strengthen our sponsorship proposition. Their clarity of thought is driving our strategy to generate greater value for our partners and fans alike."
Rod Street – Chief Executive, Great British Racing
"Brand Affair provide invaluable advice and absolute clarity to drive our strategic process ensuring that our sponsorship platforms continue to successfully deliver for the business."
Lucas Bergmans – Head of Brand, Aviva
"If you’re looking to develop a highly effective strategic plan and deliver it to an exceptional level, look no further than Brand Affair."
Jane Jones – Marketing Director, Fuller Smith & Turner

Missing a Sitter – Why the UK’s second biggest sport is an opportunity missed for consumer/FMCG brands

Are you a sports lover – if so, here are a few sports trivia questions to start you off; In 2017, 4 of the 10 most attended sporting events in the UK are all in the same sport – which sport is that? Cricket? Rugby Union? Athletics? Other? Which sport is the 2nd most attended

Who wins the battle of sponsorship heavyweights?

As the Six Nations comes to a close, this blog compares the Guinness’ activation to Coca Cola’s Premier League campaign as they are both new, similarly positioned, sponsorship campaigns. The two brands both have significant heritage within their respective territories, yet they are both using fan’s passion as a vehicle to drive awareness of

2018 Predictions – How Did We Do?

A year ago, we predicted the key trends in the 2018 sponsorship landscape (http://brand-affair.co.uk/2018/01/18/new-year-new-predictions/). This month’s blog looks at how accurate our predictions were. Ambush brands will unsuccessfully clutter the World Cup One brand opitimised this; Burger King. They announced a promotion on Russian social media offering women 3 million roubles ($47,000) and a lifetime supply

Rod Street – Chief Executive, Great British Racing

Lucas Bergmans – Head of Brand, Aviva

Jane Jones – Marketing Director, Fuller Smith & Turner

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Missing a Sitter – Why the UK’s second biggest sport is an opportunity missed for consumer/FMCG brands

Who wins the battle of sponsorship heavyweights?

2018 Predictions – How Did We Do?

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