This week Burger King announced a promotion on Russian social media offering women 3 million roubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by footballers competing in the World Cup. This is an horrific own goal both strategically and morally. Burger King has not realised that sponsorship ambush marketing only ever
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Brand Affair, founded in 2013, is an award winning, independent platform neutral sponsorship and partnership marketing consultancy. We have vast experience across numerous business categories and sponsorship territories. First and foremost, we have a passion for the power of sponsorship. We believe that, when executed correctly, harnessing consumer passion points through sponsorship becomes one of the most effective marketing disciplines.
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With the recent announcement of the ECB’s 100 ball tournament, this blog examines the reasons of why they’re looking to invent a new format and the lessons for other sports. The last time live cricket was available on a free to air broadcast platform was 2005 when Channel 4 lost the rights to Sky. There
Mainstream sport, as a leisure activity, is under increasing pressure on engagement levels due to two primary issues, competition for leisure time and increased financial barriers. As a result, governing bodies need to find more creative ways to attract and interact with their audiences to future-proof themselves. This blog investigates a developing trend which has