The recent bold and commendable stance taken by Reebok in, very publicly, ending their partnership with CrossFit, is an encouraging sign for the industry. This article charts the downfall of the relationship, highlighting how Reebok have taken the correct course of action against a toxic rights holder. Before progressing, we would like to state that
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Brand Affair, founded in 2013, is an award winning, independent platform neutral sponsorship and partnership marketing consultancy. We have vast experience across numerous business categories and sponsorship territories. First and foremost, we have a passion for the power of sponsorship. We believe that, when executed correctly, harnessing consumer passion points through sponsorship becomes one of the most effective marketing disciplines.
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Sponsorship in a post Corona world
We are living in extraordinary times, however we will get through this health disaster, the world will open up again and we will get back to ‘normal’ (or a new normal, whatever that might be). So, during this enforced period of isolation there is time for reflection to ascertain how to best aid our personal
CLIENT PRESS RELEASE – GREAT BRITISH RACING INTRODUCES AUGMENTED REALITY TREASURE HUNT TO FURTHER ENHANCE OFFERING FOR FAMILIES
The Under 18s Race Free Treasure Hunt will take place across two special family racedays this Christmas, with both days offering completely free entry for under 18s 5th December 2019, London: Great British Racing, the promotional arm of British Horseracing, can today announce an exciting new initiative, The Under 18s Race Free Treasure Hunt, which
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